History
CELEBRATING THREE GENERATIONS OF EXCELLENCE
Industrial Representatives, Inc. (IRI) is a third generation technical engineering services firm for electronic components, systems, and design consulting founded in 1962 by Daniel J Mitchell. The Chief Executive Officer of IRI is Mark Mitchell. Under his leadership IRI has grown from a three-man agency to an organization that employs 24 people today.
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In 2015, IRI acquired West Associates in the TOLA marketplace and rebranded as IRI West. As of 2025, IRI West is now doing business as IRI.
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IRI is focused on demand creation, account strategy and management for its principals.
Our approach to the market is very consultative. We are able to support our customers with innovative technology from our world class principals, map out future technology roadmaps to align with our customers ever-changing design requirements, and assist with time-to-market needs to ensure an optimized value proposition for both our customers and our principals.
Our Value-Add approach in conjunction with over 60 years in the market enables us to provide tremendous value to our clients.